Binance, the global cryptocurrency exchange, is celebrating its ninth anniversary, reporting a significant milestone of 323 million registered users worldwide. The company also announced its strategic expansion into traditional financial products, including direct stock trading and tokenized U.S. equities, according to the firm’s report.
Launched in July 2017, Binance has grown to operate in over 100 countries. The exchange’s user base now represents approximately 43% of the estimated 741 million global cryptocurrency owners. In the first half of 2026, Binance saw a 7% increase in registered users and a 9% rise in institutional users. This growth in user activity was accompanied by substantial trading volumes. Binance’s cumulative trading volume has reached $156 trillion, with an additional $11.4 trillion added in the first six months of 2026. Total trading activity in this period was 7.8% higher than at the end of 2025.
Diversification into Traditional Finance
The company’s diversification into traditional finance has shown early traction. Monthly trading volume for Binance’s traditional finance offerings has exceeded $80 billion since March. In June, Binance introduced direct stock trading, which achieved $1 billion in assets under management within 30 days of its launch and generated over $3 billion in cumulative trading volume. Furthermore, Binance’s tokenized U.S. equities, known as bStocks, reached $100 million in assets under management within two weeks of their introduction. Notably, 47% of bStocks trading activity occurred outside regular U.S. market hours.
Binance stated its aim to serve both retail users and institutional participants through a wider range of financial products. Recent launches, including stocks and tokenized assets, support Binance’s goal of improving access to global markets. The company also launched a community campaign called “Built by You” with up to $4.5 million in rewards.
Binance’s expansion into traditional financial products, alongside its substantial user growth, signifies a strategic pivot. This move leverages its extensive user base to tap into new market segments. The anniversary comes as regulatory frameworks continue to evolve in major markets and institutional participation in digital assets remains a key industry trend.
Broader Context
Source materials place the factual news in this context: The anniversary comes as regulatory frameworks continue to evolve in major markets and institutional participation in digital assets remains a key industry trend.
Significance of the Developments
Binance’s ninth anniversary is marked by significant user growth to 323 million globally and the expansion of its offerings to include traditional financial products such as direct stock trading and tokenized U.S. equities. The growth in user activity was accompanied by higher trading volumes, with monthly trading volume for traditional finance offerings exceeding $80 billion since March. The introduction of direct stock trading and tokenized equities has shown early traction, with substantial assets under management and trading volumes reported within weeks of launch. These developments indicate Binance’s strategic diversification beyond cryptocurrency, leveraging its established user base to enter new financial markets. The reported metrics do not suggest price direction or market shifts.
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