Unserious has announced the acquisition of the NFT collection Creepz, with backing from entrepreneur and investor Adam Weitsman. The deal signifies the return of Psychrome, the original creator of the Creepz lore, who will lead intellectual property (IP) development for the collection.
According to the announcement on July 22nd, 2026, the acquisition places the Creepz brand under a new leadership team. Psychrome, identified as the original creative force behind the Creepz lore, will spearhead IP development. His background includes work as a globally exhibited artist with commercial collaborations with brands such as Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio.
The Unserious team brings operational experience across consumer brands, entertainment, enterprise technology, and significant crypto token launches, including ApeCoin. This expertise is intended to support the strategic development of the Creepz IP.
In parallel with the acquisition announcement, Unserious formally denied allegations concerning lizard people and world domination plans, stating the company denies the existence of such entities and activities.
The acquisition of Creepz, recognized as a notable NFT collection from the 2021-22 cycle, is framed as a strategic move focused on IP development. Adam Weitsman’s involvement provides financial backing, while Psychrome’s return is central to the creative and IP strategy.
Why This Matters
The materials describe a narrow update: Unserious has acquired the NFT collection Creepz. The acquisition marks a homecoming for Psychrome.
Broader Context
Source materials place the announcement in this context: Adam Weitsman Backs Unserious in their Acquisition of Creepz and Psychrome homecoming.
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