Morgan Stanley’s E*TRADE platform has launched spot trading for Bitcoin, Ethereum, and Solana, enabling eligible customers to buy, sell, and hold these digital assets. This integration marks a significant step in bringing cryptocurrencies to a traditional brokerage service.
The trading is facilitated through a partnership with Zero Hash, a digital asset infrastructure provider. Under this arrangement, digital assets are held in linked Zero Hash accounts, not directly by Morgan Stanley. A 50-basis-point fee will be applied to all trades, with the company anticipating the rollout of crypto transfer functionality later this year.
This offering aligns with Morgan Stanley’s expanding digital asset strategy. Earlier this year, the firm filed registration statements with the SEC for spot Bitcoin and Solana exchange-traded funds. In April, Morgan Stanley also indicated exploration into tokenization, tokenized money market funds, and tax-management tools for digital assets, alongside the introduction of a money market fund for stablecoin issuers under the GENIUS Act.
Morgan Stanley had previously disclosed plans in September 2025 to introduce crypto trading on E*TRADE, initially supporting Bitcoin, Ethereum, and Solana via Zero Hash. The current launch fulfills this plan, integrating direct spot crypto trading into the firm’s brokerage services.
Company representatives highlighted the move as a response to evolving client needs. “Our clients’ needs are evolving, and they want to invest, trade, bank, and plan for the future all in one place,” said Matt Jones, Head of E*TRADE. “Whether they’re buying their first share, exploring crypto, participating in an IPO, or planning for retirement, our job is to meet them where they are – with the confidence and trust that comes from being part of Morgan Stanley.”
Chad Turner, head of Morgan Stanley Wealth Management Platforms, added, “With the rollout of crypto trading on E*TRADE we’re advancing our digital assets strategy and bringing new capabilities to clients in an integrated way.”
The E*TRADE platform update also includes enhancements such as retirement planning tools, fractional share trading, an updated IPO Center, and new features for active traders. A key aspect of this integration is the ability for eligible customers to view their cryptocurrency holdings alongside their stocks and other investments.
Why This Matters
The materials describe a narrow update: Morgan Stanley has enabled eligible customers on its ETRADE platform to buy, sell, and hold Bitcoin, Ethereum, and Solana through a partnership with Zero Hash. The new offering lets investors view their cryptocurrency holdings alongside stocks and other investments in ETRADE.
Broader Context
Source materials place the factual news in this context: Morgan Stanley has launched spot cryptocurrency trading on its E*TRADE platform, allowing eligible customers to buy, sell, and hold Bitcoin, Ethereum, and Solana through a partnership with digital asset infrastructure provider Zero Hash.
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