Samsung Affiliates Invest $408 Million in Crypto Exchange Upbit
Three Samsung affiliates have collectively acquired a 4% stake in Dunamu, the operator of South Korea’s leading cryptocurrency exchange Upbit, for approximately 612.8 billion won ($408 million). The move, announced on May 28, reflects the growing trend of South Korean financial institutions seeking strategic positions within the country’s most valuable digital asset company.
Transaction Details
The shares will be purchased from a group of Kakao-affiliated funds, including Kakao Investment and Kakao Ventures, at a per-share price of roughly 439,250 won. This valuation implies Dunamu’s total corporate worth is approximately 15.3 trillion won, or roughly $11.1 billion, according to Wu Blockchain and the Korea Times. Samsung Securities will acquire a 2% stake, while Samsung SDS and Samsung Card will each take 1%. The transaction is scheduled to close on June 19, according to the Korea Times.
Strategic Objectives of Each Affiliate
Each Samsung entity has a distinct operational agenda for the investment, according to the Korea Times. Samsung Securities plans to strengthen cooperation on token securities issuance, distribution, and virtual asset services. Samsung SDS, the group’s IT and cloud arm, intends to combine its artificial intelligence, cybersecurity, and data management capabilities with Dunamu’s blockchain operational infrastructure. Samsung Card, the group’s payments unit, aims to build a digital asset payment ecosystem with Dunamu, potentially integrating with Monimo, Samsung Financial Networks’ unified financial platform, pending the introduction of won-based stablecoins in Korea. These objectives align with the pillars of South Korea’s Digital Asset Basic Act, expected to be finalized in 2026, according to the Korea Times.
Broader Industry Context
Samsung’s $408 million investment comes as South Korea’s institutional financial sector increasingly focuses on Dunamu. Earlier this month, Hana Bank agreed to purchase a 6.55% stake for approximately 1 trillion won ($670 million), according to the Korea Times. Hanwha Investment and Securities has also increased its Dunamu holdings to 9.84%, committing an additional 597.8 billion won, making it one of Dunamu’s largest non-founding shareholders, according to Wu Blockchain. Dunamu reported a net profit of 708.8 billion won on revenues of 1.56 trillion won in fiscal 2025 and handles over 80% of South Korean virtual asset trading volume, according to the Korea Times.
A Samsung official told the Korea Times that the investment aims to strengthen each affiliate’s competitiveness in digital asset-related businesses. The official added that closer cooperation with Dunamu could help the companies secure leadership positions in Korea’s emerging digital asset market.
This development signifies a critical moment for the integration of the nascent sector with Korean corporate conglomerates. Samsung’s investment in a crypto exchange, even at 4%, carries significant symbolic weight, indicating that South Korea’s most powerful industrial dynasty now views digital asset infrastructure as a core component of its financial services strategy for the coming decade.

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